Brazil’s SBT picks up ZAG’s Ghostforce

The series has already made a splash in the country, with a Discovery Kids launch and a handful of licensing partners.
August 22, 2023

ZAG has sold CG-animated series Ghostforce to Brazilian broadcaster SBT, and the company is also working on a consumer products program to bolster the IP’s regional presence.

Targeting six- to 10-year-olds, the show features three elementary school students who secretly form a superhero team to fight the ghosts that haunt New York City. SBT started airing the 52 x 11-minute toon on August 19 in its Saturday Animated block and on its SBT VIDEOS streamer.

Ghostforce had its global premiere in 2021 on France’s TF1 channel, and ZAG brought it to Brazil through a deal with Discovery Kids in 2022, where it became one of the linear channel’s most-watched programs, said ZAG head of TV content Maria Doolan in a release. 

SBT’s new business manager, Carolina Scheinberg, believes the series will be a hit for the broadcaster because Latin American children love to see kids becoming heroes and fighting villains. 

Based on the warm reception Ghostforce has gotten in Brazil, ZAG is aiming to launch a range of consumer products in the region. It has already signed licensing deals with local companies such as Novabrink (Halloween costumes and dolls), Xalingo (wooden games and puzzles), Dermiwil (bags, backpacks and lunch boxes) and ice cream shop Lolla Sorvetes.

ZAG has sold Ghostforce to many other broadcasters since its premiere two years ago, including Disney Channel (for Europe, Japan, India and the Middle East). In the US, the show airs on Disney XD. 

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