Montreal-based toyco Playview Brands has hired former Spin Master and Hasbro product manager Domenic Bettini as its first-ever director of business development.
Bettini is tasked with expanding Playview’s brand and licensing portfolio, as well as finding new ways to drive revenue. He joined the company on August 1, and reports to SVP and GM Andrew Sparkes.
Before this move to Playview, Bettini worked in account manager roles at companies such as TCG Toys, Spin Master and Hasbro, where he managed marketing, advertising and retail partnerships.
Playview manufactures and distributes puzzles and blow-up crates and barricades. It recently signed a licensing deal with Minecraft for inflatables and also renewed a NERF license.